5 Benefits of Using YouTube for Business

If you frequent the internet, there is a good chance you have browsed YouTube and heard videos start with: “Welcome back to my channel guys!” or conclude with the classic sign-off: “Don’t forget to like, subscribe and comment, see you in the next video!” Gone are the days where having a YouTube channel is reserved for the niche- micro- creator. Whether you are Apple or a local Mom and Pop shop, you are committing a disservice to your brand or business by not utilizing YouTube as a tool. As the world’s second-largest search engine, only behind its parent company Google, YouTube has over two billion logged-in monthly users. YouTube offers an unparalleled reach, tapping into a diverse global audience. YouTube’s search engine capabilities also boost discoverability, ensuring that businesses can be found by users actively seeking relevant products or services. The integration of advertising options, such as TrueView, Adsense and YouTube Ads, allows for targeted and c...